WhatsApp is most popular in India with 340 million users, followed by Brazil and the U.S.Īs of June 2019, 25% of WeChat users in China were between 25 and 30 years old, and 19% were over 41. Top social platform in China, followed by the U.S. The only messaging app between WhatsApp and WeChat is Facebook Messenger. Third most popular social platform in the world. The sixth most used social platform in the world. Demographics and Audienceġ.2 billion global monetizable active users (MAU). Below we'll go over a head-to-head comparison of the audience demographics and key features of each platform. However, each app has a unique audience and different tools for businesses to leverage. WeChat: A Head-to-Head Comparisonīoth apps offer relatively similar customer service solutions. WeChat Service Account is a business solution that allows companies to contact customers and leverage the app to meet their service needs. The image below is an example of a standard WeChat search screen. While it's used primarily for text conversations, it also supports video calls, voice messages, and in-app games. WeChat, owned by Tencent, is a China-based messaging service. The image below is a sample WhatsApp Business App business profile and correspondence with a customer. WhatsApp Business App, launched in 2018, gives businesses a new way to communicate with customers on a platform they're already using. The image below is a standard chat thread on WhatsApp. It is a mobile-first app but has recently become available to desktop users. WhatsApp, owned by Facebook, is a messaging app where users can send text messages, voice notes, and video chat with others. In this post, we'll discuss two of the most popular apps, WeChat and WhatsApp, compare them in terms of user base, features, and service opportunities offered by each app. However, there are a wide variety of platforms to choose from. In short, messaging apps are valuable because you're meeting customers where they already are. Facebook Messenger is a popular app that you may already be familiar with, and it has around 1.3 million global active users.Īlthough they may seem like more of a casual channel instead of a business tool, messaging apps are beneficial for customer service, especially considering that people spend four hours and 10 minutes a day on mobile devices, and 44% of that time is on social and communication apps. If you're unfamiliar, messaging apps allow users to have instant communication with others.
One of the places that customers want multi-channel support is within the messaging apps they're already using. They want to be able to pick up the phone, send an email, or send a tweet to your service reps and have a seamless experience that brings them the solutions they desire.
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